Why does Analytics matter to me?
Digital analytics is bound to play an increasing role this year. Whether they call it big data, business intelligence, or analytics, many decision-makers have been converted to the power of the data-driven approach.
The experts at Clix2Brix Digital Marketing out of Scottsdale, AZ make a difference with web analytics for you and your business. Here are some of the ways we do just that:
According to a “The 2012 State of Web Analytics in Higher Education” report, 97 percent of institutions track web data. But, there is tracking … and tracking. To make data-driven decisions, you need the full picture of what’s happening on your site. One of our tools is Google Analytics. Google Analytics does a pretty good job tracking data out-of-the box—as long as it is set properly. We’re here to ensure it is.
Automate the repetitive work
Like any other analytics application, Google Analytics could drown you in its sea of metrics. Despite some recent improvement in the user interface, it’s still very easy to get lost looking at the default GA reports. Where should I look first? Where should I spend the hour I have every week to work with analytics? How can I make the most of this data?
Instead of getting lost in the data, you can use your time best for managing your business and we will handle the analytics side. With the data surrounding your online presence we will recommend the best marketing strategies for your unique business that will give you the most bang for your buck.
Seek “business” question answers
If web analytics was simply a bunch of reports, it would have been called “web reportics.” There are many approaches to analyzing web traffic data, but the easiest way is to look for answers. If you’ve ever been in charge of a Google Analytics account, you probably receive many requests about the number of page views or visitors your website gets. Clix2Brix digital marketing spends time looking for answers to your “larger” questions in addition to how many website views and clicks:
- Should we advertise with the same Keywords as our last advestisement?
- Should our next redesigned website be enhanced for browsing on mobile devices or incorporate 3rd party plugins / services?
- What should we include in our landing page vs. our website’s home page?
Find the original article here: https://www.universitybusiness.com/article/three-steps-data-driven-decisions-web-analytics