PPC & Digital Advertising
What is Pay Per Click advertising?
PPC or otherwise known as Paid Search Advertising (PSA) is part of Search Engine Marketing (SEM). Together with SEO they are the main ways to target people using search engines (mainly Google and Bing) to find answers to their questions, general information or products to buy.
When should you use PPC?
PPC is a good fit for almost any type of business. You can use it to sell products, services, raise brand awareness or get new leads from Google or social media platforms.
As a startup you can use PPC and take advantage of all the benefits described above and as an established business you can use PPC to further expand your business online.
Use PPC when you have time-sensitive offers (or events) since no other digital marketing tool (besides social media marketing) can give you instant access to your target audience.
Use PPC for keyword domination – Even if you have good organic rankings for particular keywords, you can still use PPC and dominate the search results.
Find the original article here: https://www.digitalmarketingpro.net/5-reasons-why-ppc-is-important-for-small-business-success-550/