What is Reputation Management?
The purpose of reputation management is to help control your online presence as much as possible. The Internet is full of websites and resources where customers can give their two cents about your business, and it can be difficult to monitor and manage those comments—let alone find them if you don’t know where to look.
One of the main purposes of online reputation management is to monitor and respond to customer reviews, both positive and negative. This should the online community that you care about customer feedback and strive to continue to improve your business.
One of the most often overlooked aspect of online reputation management is to be proactive and to develop a reputation management process to make it easy for customers to write reviews. If a business just lets reviews happen, then the tendency is that people who have had negative experiences are much more likely to write a review.
Another purpose of online reputation management is to stay on top of negative reviews.
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